BetaBank -Fintech Mobile App
BetaBank was designed with everyday Nigerians in mind—people frustrated by banking apps that crash or simply don’t work with poor network, offer little help when transactions fail, and lack personalized financial guidance. It provides a reliable, accessible solution that supports smarter money decisions and real-life financial needs.
Role
Role
Produuct Designer
Duration
Duration
3 Months
Industry
Industry
Fintech
Challenge
Imagine Aisha, a small business owner in Lagos. One morning, her bank app crashes while trying to pay a supplier due to poor network and high data usage. She logs a complaint but hears nothing back. No help. No direction on how to grow her savings. Like Aisha, millions of Nigerians face similar struggles daily delayed transactions, unresolved disputes, and zero financial guidance….
These issues don’t just frustrate individuals; they weaken trust in digital banking, limit financial inclusion, and slow down economic participation. Other fintech try but often miss the mark with generic solutions that don’t reflect local realities.
Beta Bank was created to change this. With intelligent, personalized features, offline-friendly design, and real support, it empowers Nigerians to bank better. The result? Stronger financial confidence for individuals, higher standards across fintech, and a more inclusive Nigerian economy. This is banking the Naija way, simple, smart, and supportive.
Imagine Aisha, a small business owner in Lagos. One morning, her bank app crashes while trying to pay a supplier due to poor network and high data usage. She logs a complaint but hears nothing back. No help. No direction on how to grow her savings. Like Aisha, millions of Nigerians face similar struggles daily — delayed transactions, unresolved disputes, and zero financial guidance…..
These issues don’t just frustrate individuals; they weaken trust in digital banking, limit financial inclusion, and slow down economic participation. Other fintechs try but often miss the mark with generic solutions that don’t reflect local realities.
Betabank was created to change this. With intelligent, personalized features, offline-friendly design, and real support, it empowers Nigerians to bank better. The result? Stronger financial confidence for individuals, higher standards across fintech, and a more inclusive Nigerian economy. This is banking the Naija way — simple, smart, and supportive.
Imagine Aisha, a small business owner in Lagos. One morning, her bank app crashes while trying to pay a supplier due to poor network and high data usage. She logs a complaint but hears nothing back. No help. No direction on how to grow her savings. Like Aisha, millions of Nigerians face similar struggles daily delayed transactions, unresolved disputes, and zero financial guidance….
These issues don’t just frustrate individuals; they weaken trust in digital banking, limit financial inclusion, and slow down economic participation. Other fintech try but often miss the mark with generic solutions that don’t reflect local realities.
Beta Bank was created to change this. With intelligent, personalized features, offline-friendly design, and real support, it empowers Nigerians to bank better. The result? Stronger financial confidence for individuals, higher standards across fintech, and a more inclusive Nigerian economy. This is banking the Naija way, simple, smart, and supportive.
Solutions
Low-Data, Offline-Friendly App with USSD Integration: with USSD codes, users can make offline transactions while using the app.
Smart, In-App Dispute Resolution
AI handles complaints fast, using local languages with real-time complaint tracking.Personal AI Finance Coach
Offers savings tips, goal setting, and advice based on spending and income habits.Human-Centric, Everyday Naija Design and Language: No confusing terms just clear, local language users understand and relate to. Languages Feature was made available. English, Pidgin, Yoruba, Igbo and Hausa
Low-Data, Offline-Friendly App with USSD Integration: with USSD codes, users can make offline transactions while using the app.
Smart, In-App Dispute Resolution
AI handles complaints fast, using local languages with real-time complaint tracking.Personal AI Finance Coach
Offers savings tips, goal setting, and advice based on spending and income habits.Human-Centric, Everyday Naija Design and Language: No confusing terms just clear, local language users understand and relate to. Languages Feature was made available. English, Pidgin, Yoruba, Igbo and Hausa
79%
Task Sucess Rate
87%
User Engagement
91%
Retention Rate
Process
User Research: The rationale behind this is that, do people really need these features? A confirmation of our solution proposition, insights that could help pivot our design approach and inform business analysis, this prompted me to conduct survey using google form, carried out SWOT Analysis, competitive analysis, Feasibility study and also Market Trends Evaluation.
Ideation & Conceptualization: With research insights both UX Research and business evaluation help me to generate and shape ideas on how to approach the process, to understand the potential loopholes to look out for and also recommendations which later contributed to the success of the project.
Design Execution:
Skeching/Wireframing:
In collaboration with designers, business analysts and UX Researcher, we came up with visual interfaces that not only address the core user's problems but also resonate with Nigerians.Prototyping:
Using Figma, I brought the designs to life with interactive prototypes. These gave a real sense of how the app would feel in use. I ran live demos to gather feedback and ensure the flow was both functional and engaging.UI Design:
The final interface featured bold, vibrant colors to spark interest and retain attention. Accessibility and clarity were key priorities. I incorporated feedback from stakeholders to refine the design, making sure it not only looked appealing but also aligned with the app’s core purpose.
User Testing & Iterations: To evaluate the app’s usability, I conducted remote user testing through qualitative interviews and quantitative surveys. I observed user behavior to identify points of confusion and features they appreciated. Insights from these sessions guided several design iterations, refining layouts, simplifying user flows, and enhancing interactions.
Final Presentation & Documentation: To conclude the project, I prepared a comprehensive presentation and design documentation that captured the entire journey from research and insights to the final design solutions.
User Research: The rationale behind this is that, do people really need these features? A confirmation of our solution proposition, insights that could help pivot our design approach and inform business analysis, this prompted me to conduct survey using google form, carried out SWOT Analysis, competitive analysis, Feasibility study and also Market Trends Evaluation.
Ideation & Conceptualization: With research insights both UX Research and business evaluation help me to generate and shape ideas on how to approach the process, to understand the potential loopholes to look out for and also recommendations which later contributed to the success of the project.
Design Execution:
Skeching/Wireframing:
In collaboration with designers, business analysts and UX Researcher, we came up with visual interfaces that not only address the core user's problems but also resonate with Nigerians.Prototyping:
Using Figma, I brought the designs to life with interactive prototypes. These gave a real sense of how the app would feel in use. I ran live demos to gather feedback and ensure the flow was both functional and engaging.UI Design:
The final interface featured bold, vibrant colors to spark interest and retain attention. Accessibility and clarity were key priorities. I incorporated feedback from stakeholders to refine the design, making sure it not only looked appealing but also aligned with the app’s core purpose.
User Testing & Iterations: To evaluate the app’s usability, I conducted remote user testing through qualitative interviews and quantitative surveys. I observed user behavior to identify points of confusion and features they appreciated. Insights from these sessions guided several design iterations, refining layouts, simplifying user flows, and enhancing interactions.
Final Presentation & Documentation: To conclude the project, I prepared a comprehensive presentation and design documentation that captured the entire journey from research and insights to the final design solutions.
"Ah! My pikin show me dis Betabank and I no even believe am! Before, I dey spend like say tomorrow no dey by middle of the month, I go dey look everybody face. But now, Betabank dey show me where my money dey go, e dey teach me how to save small small. And I fit transfer even when I no get data! God bless whoever create am!"
- Madam Alero, Foodstuffs Trader
Conclusion
Betabank successfully addressed real user pain points with practical, inclusive solutions. The app’s features improved user trust, boosted engagement, and demonstrated strong business value. Within the first two weeks of testing with 150 users:
89% experienced smoother, faster transactions even with low data and poor connectivity
84% resolved disputes via the in-app complaint system in under 10 minutes
72% actively engaged with the AI Finance Coach
67% set at least one personalized savings goal
92% praised the app’s use of local languages and simple, relatable interface
These outcomes reflect a deep understanding of the local context and user behavior. Betabank didn’t just digitize banking, it humanized it. The project stands as a model for designing fintech products that are not only functional, but also accessible, trustworthy, and empowering for everyday Nigerians.
Betabank successfully addressed real user pain points with practical, inclusive solutions. The app’s features improved user trust, boosted engagement, and demonstrated strong business value. Within the first two weeks of testing with 150 users:
89% experienced smoother, faster transactions even with low data and poor connectivity
84% resolved disputes via the in-app complaint system in under 10 minutes
72% actively engaged with the AI Finance Coach
67% set at least one personalized savings goal
92% praised the app’s use of local languages and simple, relatable interface
These outcomes reflect a deep understanding of the local context and user behavior. Betabank didn’t just digitize banking, it humanized it. The project stands as a model for designing fintech products that are not only functional, but also accessible, trustworthy, and empowering for everyday Nigerians.
Betabank successfully addressed real user pain points with practical, inclusive solutions. The app’s features improved user trust, boosted engagement, and demonstrated strong business value. Within the first two weeks of testing with 150 users:
89% experienced smoother, faster transactions even with low data and poor connectivity
84% resolved disputes via the in-app complaint system in under 10 minutes
72% actively engaged with the AI Finance Coach
67% set at least one personalized savings goal
92% praised the app’s use of local languages and simple, relatable interface
These outcomes reflect a deep understanding of the local context and user behavior. Betabank didn’t just digitize banking, it humanized it. The project stands as a model for designing fintech products that are not only functional, but also accessible, trustworthy, and empowering for everyday Nigerians.
My Key Takeaways
User-Centered Problem Solving: I learnt the value of paying attention to small details and designing solutions grounded in real user needs.
Business Impact Awareness: This project helped me think beyond design by evaluating feasibility, conversions, and how my work supports business goals.
Resilience and Growth: I developed greater resilience as a Product Designer and a deeper understanding of what it takes to stay relevant in the tech industry.
User-Centered Problem Solving: I learnt the value of paying attention to small details and designing solutions grounded in real user needs.
Business Impact Awareness: This project helped me think beyond design by evaluating feasibility, conversions, and how my work supports business goals.
Resilience and Growth: I developed greater resilience as a Product Designer and a deeper understanding of what it takes to stay relevant in the tech industry.
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Let's Connect or Collaborate
Busayo Adediran
Let's Connect or Collaborate
Busayo Adediran
Let's Connect or Collaborate
Busayo Adediran